the high stakes world of advertising

The trailer for a new TNT show "Trust Me" runs this blurb:

In the high stakes world of advertising, only the best of friends will survive.

Google "high stakes world of advertising" to see its use, not ironically, by the consumerist-mad Boston Globe, in an article about amateur ads, Shopping.com selling a Mad Man Wall Calendar (wow, talk about high stakes!), and other places.

"High stakes" advertising is an oxymoron. A lot of money changes hands in advertising of course, but that doesn't mean that any of it actually matters. What their job boils down to:











Here are the two stars of Trust Me:

The one on the left used to be on uh,
Sex and the City no--Will & Grace. He's thinking, is the cheese too orange?

The one on the right was on Will & Grace no--something called "Ed". He's thinking, are the wedges of cheese wide enough?

If I close my eyes, I cannot these two guys apart.